Preference for Mobile Coupons Rising

More than 42% of women who redeem grocery and consumer coupons prefer receiving SMS-based coupons via their mobile phones, according to RadiumOne’s mobile coupon research study, “Improving the Performance of Mobile Coupons.” The survey, which targeted women between the ages of 35 and 54, found that 61.9% redeem grocery and consumer goods retail coupons. Just…

Mid-Calorie Trends

Snack brands like Dreyer’s/Edy’s ice cream, Hershey’s chocolate, and Lay’s potato chips are trying to solve the dieter’s dilemma by rolling out mid-calorie goodies that have more fat and calories than the snacks of earlier diet crazes, but less than the original versions, reported the Associated Press. They are following the lead of soda companies…

Foodservice Beverage Sales Up

According to new Technomic research, foodservice beverage sales rose sharply last year, with 71% of consumers now purchasing beverages away from home twice a week or more, up from 66% in 2010, Marketing Daily reports. As reported in Technomic’s Beverage Consumer Trend Report, more than two-thirds of consumers surveyed said they drank hot coffee (68%)…

Nielsen Studies African-American Consumer Trends

As a consumer group, African-Americans continue to experience population growth, have unique generational behavioral trends and characteristics, and are projected to reach $1.1 trillion in buying power by 2015. This makes them a viable market segment full of business opportunities, according to the “African-American Consumers: Still Vital, Still Growing 2012 Report,” released by Nielsen and…

Fluid Fuels in Flux

Liquid fuels will continue to be the dominant fueling option for drivers for the next two-plus decades, but the composition of these fuels will undergo significant change, according to a new NACS report, Future of Fuels 2013, which analyzes U.S. Energy Information Administration (EIA) 2013 Annual Energy Outlook projections. The market share of liquid fuels…